Rethink What Matters with Bare Escentuals

Rethink What Matters is a new site brought to you by my favorite makeup brand, Bare Escentuals. The site is all about rethinking beauty. What defines true beauty anyway? Rethink What Matters allows women to do just that, rethink what really matters. The site invites readers to take a fun quiz to see how you really think. This week’s quiz asks questions such as; What is Your Favorite Body Part? and Makeup or Clothing? After taking the quiz you will learn how your answers compare with other women who have taken the quiz.

Every week at RethinkWhatMatters.com, a new discussion topic will be featured with five questions for you to answer If you choose to  share the quiz with your friends you have the chance win free products and other fantastic goodies.  New topics and products will be featured weekly and posted each Friday.

Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections,  but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love Matte Campaign), Bare Escentuals will be unveiling thought-provoking taglines to help start honest conversations amongst girlfriends about what really matters.  For instance, one reads “Rethink Going Bare in Public.  BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need.  Like you are wearing nothing at all.”

Starting February 8th the Rethink What Matters campaign will be making a road trip to different places in San Francisco. If you are in the area be sure to visit to get your free deluxe samples!

To celebrate the new site Bare Escentuals is sponsoring a giveaway right here at Moody Mama Says! Look for it in the coming weeks. Also be sure to tell your friends about the Rethink What Matters site! The quiz is quick and simple, I really enjoyed taking it and learning more about myself.